brands in bloom

where storytelling meets strategy & your brand begins to bloom

Reserve Your Seat

Learn to shape, tell, and market your brand story in this immersive, one-day experience—designed for interior professionals ready to elevate their work through storytelling and photography.

WHEN & WHERE

Thursday, June 11th 2026 from 9am - 4pm

Elawa Farm in Lake Forest, Illinois

Hosted at the charming Elawa Farm — a beautifully restored historic farm in Lake Forest, Illinois, designed by renowned architects Alfred Hopkins and David Adler, and surrounded by gardens, organic farmland, and a setting that inspires at every turn.

WHAT

Spend the day at the charming Elawa Farm in Lake Forest, Illinois, learning to shape, tell, and market your brand story. The day includes a light breakfast, a marketing workshop with Christie Tonnessen, a conversation + lunch with interior designer Whittney Parkinson, and an iPhone photography workshop with Aimée Mazzenga — no fancy camera required. Styling throughout by Interior Stylist, Andrew Thomas.

The Day

Morning Settle in over coffee and a light breakfast in the charming setting of Elawa Farm.

Mid-Morning A panel discussion between Christie Tonnessen and Aimée Mazzenga on the art of brand storytelling and building a compelling presence in the world of interiors.

Midday Conversation & lunch with interior designer Whittney Parkinson, as she shares her experience building a recognizable brand and the storytelling behind her work.

Afternoon A marketing workshop with Christie Tonnessen on how to capture and share every stage of your design project in a way that authentically represents your brand.

Late Afternoon An iPhone photography workshop led by Aimée Mazzenga — learning to capture your work beautifully and confidently, no fancy camera required.

To Close A stroll through the gardens of Elawa Farm, followed by a toast to a day well spent.

Who You'll Learn From

Is Your Brand Ready to Bloom?

Reserve Your Seat